The UK government is about to launch a public relations campaign telling Brits not to hug each other even if they have received the COVID-19 vaccine.
The campaign is being launched in response to concerns that people who have received the jab are violating social distancing rules.
“It will be along the lines that it is great that you have been vaccinated, but if you are going to visit your family and hug your grandchildren there is a chance you are going to infect people you love,” a government source told the Telegraph.
The social media poster campaign will inform those that have received the coronavirus vaccine that they are still subject to the rules after research by the Office for National Statistics (ONS) found that 41 per cent of people who have been injected met with someone indoors.
Janet Lord, the director of Birmingham University’s Institute of Inflammation and Ageing, said that parents and grandparents should avoid hugging their children.
“I would certainly advise not to do that at the moment because as you probably know with the vaccines they take several weeks before they are maximally effective,” she said. “It’s really important that people stay on their guard even if they’ve had that first vaccination.”
News of the campaign follows Nigel Huddleston, the UK’s minister for tourism and sport, appearing on BBC Breakfast to tell the public that they should “call out” others if they see hugging taking place.
“Despite the temptation, please don’t risk the health of your loved ones by actually hugging them,” said Huddleston.
“We all know the rules…if you see somebody behaving in a slightly odd way, then maybe call them out on it in a respectful way, because sometimes some people just forget,” he added.