The Growth of Internet Ad Spend in America
Ad spend in the U.S. generates billions in revenue—in 2019, the top 10 marketers spent over $41 billion on various forms of advertising.
While the ad industry has taken a significant hit in 2020 because of COVID-19, it’s projected to see overall growth in 2021, and a majority of this growth is expected to come in the form of internet advertising.
Internet ads have surged in popularity over the last decade. Here’s a look at the total spend on pure-play internet ads since 2012:
Year | Total spend on pure-play internet ads (in billions) | % of total ad spend |
---|---|---|
2012 | $29 B | 16% |
2014 | $39 B | 20% |
2016 | $59 B | 28% |
2018 | $92 B | 40% |
2020 | $109 B | 49% |
2022 | $133 B | 56% |
2024 | $151 B | 60% |
While internet advertising has increased over the years, more traditional forms have nose-dived in percentage terms.
For instance, ad spend on directories reached $6 billion in 2012. By 2024, they’re projected to generate merely $68 million in revenue.
Like directories, newspaper and magazine spend have seen significant drops since 2012, with projected decreases on the horizon.
Via https://www.visualcapitalist.com/majority-advertising-dollars-spent-online/